Logo designed for a full service cleaning company, based in Kitchener, Ontario.
When I was approached to make a logo for a small cleaning company, the first thing I thought about is the competition. Much of the other competition in the area is focusing on having really strong text, blocky, corporate, almost intimidating. But when I think of a company that’s priding itself on hard work, I always flashback to the kinds of primitive, almost whimsical signage mechanics from the 50’s would use. I trust in that kind of aesthetic, because it comes from a time when Old School Values were a significant part of operating a business that folks could rely on.
So I stayed within that framework.